This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests. It contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. This little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world. Brings persuasive science into all areas of your life.